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San Pellegrino is a one of the world’s leading sparkling mineral waters, sourced from a spring in Northern Italy. The brand’s enduring success is deeply rooted in its extraordinary heritage, symbolic value and iconic identity, all expressions of its unique Italian spirit. Founded in 1899, S.Pellegrino has been a premium brand synonymous with style for more than a century.


We were brought in by Luca Molinari Studios, who have been working with San Pellegrino on a very important innovation project. (The project is confidential). We were hired for our expertise and experience in creative leadership of innovative, interactive experience design.


We facilitated an interactive workshop on The Unprecedented Value of Immersive and Interactive Brand Experiences to the top stakeholders in the project.


The group gained new insight into the unprecedented potential for positive impact that can be realized through immersive and interactive brand experiences; and of how this could play out with their brand within the context of this new project.