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The communication department of the Montreal Neurological Institute and Hospital; The Neuro, is a world-leading destination for brain research and advanced patient care. It is the largest specialized neuroscience research and clinical centre in Canada, and one of the largest in the world.
The communications team had the idea to launch a series of short videos on the theme of ‘Women in Science’. The goal was to celebrate women who have made an exceptional contribution in the sciences, and to encourage and inspire young women to choose a career in the sciences. The aim from a communications perspective was to achieve greater visibility for the Neuro Institute, and to start conversations on social media that would convert to coverage in other forms of media.
We consulted on the overall approach and style of the project, and on specific storytelling aspects of the series. We assisted the team in amplifying their creativity throughout the ideation process, and in choosing a unique approach and voice in their storytelling.
The year-long video series premiered on March8th, 2018 (International Women’s Day) to an overwhelmingly positive response. Reach through social media and traditional media outlets has surpassed their expectations. The project won a CASE District 1 award for Digital Communications, and a McGill University Principal’s Award.