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Client

APO is an innovative, mid-sized orchestra based in Auckland, New Zealand with a diverse and dedicated audience base.

Objective

They are exploring how to serve their existing audience and to also reach new audiences, by creating innovative digital, interactive and new media offerings that both celebrate their brand and respect their budget.

Action

The director approached us to join their ideation and innovation process, and to consult on unique strategies for distribution and potential partnerships.

Outcome

This project is ongoing.